RockMerch is an online store specializing in vinyl records, official band merchandise, pop culture merchandise, and rock band-themed apparel and accessories. Again, some persuasive writing here could boost the number of signups.

The fact that this is exclusively only for rock aficionados will also encourage them to join. Midland Radio is a leading manufacturer and supplier of high-quality two-way radios, walkie-talkies, and related accessories.

Take a look at this simple signup form by The Mrs. Considering the website is in the wedding industry, the chance to download such a guide is a great offer.

The color of the newsletter signup popup is also refreshing. Let this be our little Secret! Stegmann offers sustainably made, high-quality footwear for men and women, including wool clogs, comfortable shoes, boots, sandals, and more.

Everyone in eCommerce has some form of signup form popup on their website. But only a few manage to nail it when growing their email list. The popup opens when a website visitor clicks on a floating message at the bottom of their screen, which is a fantastic tactic.

Stitched Stories embroidery kits is an online store that offers complete embroidery sets and kits for beginners and embroiderers of all levels. This newsletter signup example is embedded neatly just above the website footer. The forms can range from simple, single-field forms to more complex, multi-field forms.

Regardless of which form is used for the opt-in, it must be easy to use and communicate the benefits of joining a newsletter subscription list. You could be a blogger looking to get organic lead generation from Google or a business owner trying to set up a Wix or WordPress email subscription contact form.

The goal is common — to design better email capture popups and form systems that attract your tribe towards your business. This popup is shown to visitors who are just about to exit and abandon their cart. Such a signup form is known to increase signups. Adding a significant incentive and displaying a relevant popup based on online behavior is a nice idea to grab attention.

Plus, the users who sign up can be nurtured further using targeted emails and personalized promotional campaigns.

Moscot has used this clever tactic in their signup forms to increase the subscription rates. The bright yellow popup form is aligned with the brand colors and stands out immediately.

Considering the brand is a generational business, this CTA button is so on-point. You can also add a dash of warmth to your forms by addressing the visitor in the first person. RemoteOK is a remote job board that has understood the importance of an email list. They use a clear, minimalist, and unmissable newsletter signup form as the floating bar on the homepage.

First, the floating bar is at the bottom and not the top , making it an eye-catchy detail for a visitor. The key is to understand your audience, experiment, and try new things to increase signup rates.

Creating a signup form is not as hard as you think. In fact, Sender has a drag-and-drop form builder, in-built, that you can even use on a free plan. The first step is to pick a suitable newsletter signup form design.

Before you go there, you must understand that you can add an embedded form, popup form, or spin-the-wheel popup to your website. Embedded forms are inline forms that you can add to pages, sections, or blogs, while popups can appear anywhere.

Spin-the-wheel popups are gamified versions of normal popups to increase engagement among website visitors. Open your Sender dashboard, click on forms, and choose your form type.

Next, choose your form layout. If you choose popup or spin-the-wheel forms, you get readymade templates from the built-in form library within Sender.

Choose a design template to get started in minutes. The functionality settings typically define how you want the form to behave. These differ between a popup and a form embed, but you can find all the settings on the right panel. You can make your popup act according to the visitor behavior.

With Sender, you can set up:. Once you tweak these settings according to your requirements and goals, your form is ready to be embedded on your website. The final step is to add your form to your website. These rules will help you make the most out of your signups and improve your list quality.

Here are the things to remember:. Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, research, email marketing, and content marketing.

He loves to write about starting, improving, and growing a business. With our Free Forever plan you can send emails to up to 2, of your subscribers.

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Log in Get Started. Lead Generation. Capture leads without a hassle. New to newsletter design? I cons are a great way to illustrate information and emphasize points in your newsletter.

Design Tip :Pick icons that reflect the theme of your information. Just be sure to use icons with a consistent style—this will help your design look cohesive.

Venngage has over 40, icons and illustrations you can use to customize your email newsletter templates. Hopefully, you already have your brand colors , brand fonts or logo that your subscribers know belong to your company. If not, no fear, click the links to get tips and pre-made templates to whip up your own.

Hence, utilizing these colors in their newsletter will help readers recognize it immediately. Real estate agents may find that purely promotional emails with listings work.

But try combining listings with insider information like tips on hot neighborhoods or helping first-time home buyers learn what they need to know. Up your chances by filtering and cleaning your email list your list based on demographics or interests so potential buyers are only seeing the listings and information they want.

Not a designer? Try using our easy-to-edit newsletter templates. You can also browse different types of email marketing software from G2 to help with this. This process will help you identify areas of improvement and ensure that your strategies align with your marketing goals.

With the insights gained, you can make informed decisions to enhance the effectiveness of your email marketing efforts. This email newsletter design uses a variety of icons and illustrations to make the real estate organization stand out from the crowd.

For more real estate marketing tips and templates, our post on real estate marketing has it all. Health and wellness programs and retail have largely gone online.

Making it even more important to keep connected to your customers or clients. Color overlays are a simple way to create a strong email newsletter or upgrade your boring one.

All you need is a photo, some text, and a semi-transparent shape, which can all be found in Venngage. Ever since I started designing and creating content, this tip has been one of my favorites based on the simplicity alone. Just look at the example above—the semi-transparent rectangle makes the text easy to read without totally obscuring the background image.

Put your products front and center with this easy-to-edit sales newsletter. Swap out the product photo and edit the text.

Then, click to change the colors. You can edit this template for any industry—not just cosmetics. Need to send a monthly update for your company, retail operation or small business? A beautifully-designed newsletter will help your message stand out.

No problem. These newsletter templates are easy to edit. Plus, with our new Export to HTML tool, you can create a clickable newsletter that you can import to Outlook or Mailchimp Professional Plan and up only without any coding skills. Lists work very well in a newsletter.

But here, I want to highlight how Zapier does something a bit different. In many newsletter examples I looked at, people would use a catchy header and then bury the information they referenced somewhere else in the newsletter. Instead, Zapier gives the reader exactly what they said they would in the header.

This may sound like a small thing but people get mad if they have to really search to find something that should be easy to find.

An important part of making your brand recognizable is to use cohesive branding in all of your messaging. Since your email newsletters will be one of the main ways you contact your audience, make sure the design is in line with your branding guidelines. You must make your business stand out by the convenience you can provide to customers.

Same day delivery, curbside pickup, buy online and pick up in store—retailers need to offer one or all of these options and do it more effectively than their competitors. This beautiful store reopening newsletter is clean, stylish and effective.

Be sure to add your eCommerce URL and all the ways customers can buy—via PayPal, Instagram DM, Facebook Marketplace or any other creative solution that works best for you and your customers. Enter our drag and drop online editor by clicking the template image above. Upload your own photos or choose from our in-editor free stock photo library.

We have thousands of beautiful options. But, you need to gauge what really matters to them and their willingness to pay for this convenience. It could be delivery options, more product offerings, a better eCommerce experience etc.

Send a survey email newsletter to get feedback and offer a discount code to encourage shopping! Keep your holiday emails short and sweet. You can also use this template to run a flash sale to get rid of extra stock or revive a slow season.

Design Tip : Venngage newsletter templates can be downloaded as a PDF or PNG file. Add them to your newsletter service and link the image to your chosen destination, like your sale page.

Use this newsletter template to run a survey and bring in new customers and sales. This sweet and simple newsletter works well to promote a new study or blog post.

You can also use it to send an update about your company or how your retail business is responding to a crisis. The focus here is on text, but you can also upload your own images or browse our free photo and illustration library. Numbers can help keep people engaged with your content.

In this ShopStyle email newsletter, they use numbers at the top of each email newsletter section to keep things organized and hook the reader.

Using numbers in this way gives your eye and brain a simple path to follow, and pulls you deeper into the content. This newsletter design does something exceptionally well.

It deliberately uses vagueness and mystery to push you to click on their call to action. Using FOMO is a powerful way to drive people to take a very specific action that they already know will benefit them in an email campaign.

For example, signing up for a giveaway, accepting a gift card or getting a discount, like in this newsletter. When it comes to calls to action CTAs , take a cue from business infographics by keeping it simple and direct. They can help express emotion, show someone how to do something or just add some motion to your graphics.

In this newsletter example above, a GIF is used to add a tiny bit of motion to the header. Handwritten newsletter fonts are a big design trend. You can use a handwritten font to draw attention to a particular part of your newsletter. Like Loeffler Randall did in the example below to show their subscribers there was a new location.

Handwritten fonts jump off the screen. It may be the first thing your eye sees on a page or email newsletter as well. Our post on elegant fonts has lots of examples.

To say that Cotton Bureau used a bold font on this newsletter may be putting it lightly. This is an easy hack to put the reader in the right state of mind before they read all the other information as well. Now they know that they will be getting free shipping before they even look at the shirts or read more about the company.

Before sending out an email newsletter to new subscribers, I would recommend sending a customized welcome email. This graphic welcome email is short and sweet. Replace the icons with your product shots and add your social media links to the bottom.

This makes a lot of sense, especially if you send a well-written welcome email while your brand is still bouncing around in their head. This will ensure that the recipient has a good first impression of your company from the start.

Make sure you have a good onboarding email strategy as well that extends beyond your welcome email. Also if your brand only sends out a monthly or biweekly newsletter, you can still engage them quickly after they subscribe.

This sales email newsletter from Fossil may be one of my favorite examples in this article. All of the design elements like font and icon usage are excellent. But the best part of this newsletter design is that it targets their whole audience so effectively.

In the simplest terms, they have two main customer groups based on this sales email : men and women. Now, instead of targeting both of them in separate campaigns, they hit both with the same email.

A recipient may not need a watch that instant, but their significant other or family member could. By targeting both groups around the holidays, they could maximize the potential sales.

Sometimes your brain needs a little hint about what to look at next, and that line connecting points or sections will help it out. Nonprofit marketing can be tough, especially with limited resources.

It can be a challenge to engage donors, convince them to donate their time or money and keep them coming back to your cause. Nonprofit email newsletters are critical to getting compelling visuals and stories in front of your donors to keep them engaged. Facts and figures are good, but storytelling is what really connects donors to your cause.

This simple fundraiser email template can be quickly edited to give an update on your nonprofit as a whole, on a cause, on an upcoming event etc. Taking your programs online? This well-organized visual newsletter quickly gets your point across, with easy to digest pointers on your new services.

Get more nonprofit crisis communications templates. This example, from Charity Water , is a great example of a nonprofit newsletter.

In this case, the newsletter uses a simple list infographic design to make key points easy to read. After they state their case on why you should donate, a call to action seals the deal. Our post on nonprofit infographics will teach you how to create your own visual story. Our post on 9 powerful examples of nonprofit storytelling is a great way to learn to tell the story of your own nonprofit.

Preschools and daycares are reopening across the country. Easily upload your own photos, click any text box to change the words and add your school colors to the backgrounds with a couple of clicks. As schools plan to reopen in fall , back to school newsletters will be important to communicate the transition plan and new safety measures to keep students and staff healthy.

Get them excited about upcoming events and new clubs and outline what they can expect during their first week back. Colleges and universities have a lot of people to communicate with—alumni, staff, applicants, enrolled students and prospective students. MailerLite has a great guide to education newsletters if you need advice on how to meet your goals with email.

The following newsletter templates will help you fire off all these communications, with minimal effort. This classic university newsletter template is easy to customize.

Click the text boxes to change the words and change the background colors to match your school colors. Click the image to replace it and upload your own. Or choose from our free stock library with thousands of high-quality images. Here are some tips to ensure success, thanks to the Independent Fashion Bloggers :.

If you are featuring a selection of different products in your newsletter, I would recommend adding a background shape or frame to each. Borders or frames can help unrelated parts of your newsletter look uniform. This may be one of the easiest things to add to your newsletter, yet many people forget it completely.

In this example from Net-A-Porter, they use subtle frames to make it look like these 8 items go together. There is going to be a time that you need your readers to go to bat for your brand. It could be filling out a survey, like in this example below, or helping you promote a new blog post.

Whatever it may be, most of them are going to need an incentive to help your company out, so give it to them. Only the most hardcore followers are going to do something without seeing the benefit for themselves. All of your CTAs should stand out relatively quickly in your newsletters.

An easy way to do this is to use different sized or colored fonts. Or just by picking a wacky font that is used nowhere else. But what if you just used italics or underlined the text to make it even more eye-catching? In this example from Edited, they do just that for the three CTAs in their newsletter.

In addition to using some bold colors, this newsletter also has a very straightforward goal: to get people to check out their sale.

There is no pitch or hidden agenda that NeedSupply wants their readers to fall for. You want them to check out your sale—nothing else is really needed.

Using a well staged and shot photo can make an outstanding background for your email newsletter. Be sure you pick or create one that allows the important text to be seen easily. Plus, it shows off all of their products in a very natural way. Like you just saw them laying out on a table in your house, which feels genuine.

An understanding of color theory can really help spice up your newsletter designs. Check out this guide to picking colors to get started. In this example from Trunk Club , they use complementary colors in their email design very well. The orange CTA button contrasts with the blue background.

This type of color usage can be added to buttons, links or important pieces of info to bring attention to them. A curated gift list will make it easier for customers to buy, says Omnisend. Bundle promotions, like buy three and save 30 percent, are popular.

And remember, good quality images of products help customers convert much better. So, invest in good photography. One of the most interesting things that I saw researching this article was the unique way brands framed text.

Most of the time it was with a nonintrusive border or a background. But some of the trendsetters decided to use graphics and icons to frame their copy. Like in this newsletter example, from Nordstrom , which used a handful of flowers. This not only makes draws your eye directly to the message but fits what the text says.

You can check out these newsletter ideas from popular brands for more design tips. To start working on a gift package with Greetabl , the customer simply has to the email.

No clicking a link or filling out a form. Just an easy reply, like they are talking to a real person down the hall. Also, I like how they use white space and large font to put that CTA at the forefront of the newsletter example.

That section is the first thing you are going to be drawn to and it has some of the most important info of the whole newsletter. Hybrid events combine a physical location and a virtual component, like someone moderating a panel remotely—with audio and video of that person.

This option may be better for event organizers as they navigate trying to include speakers or attendees who cannot or will not travel given the pandemic. New to virtual events?

Slido has a comprehensive guide to best practices for virtual events. Virtual events work differently than in-person events in terms of communication. Tailor your email communications accordingly. You can also send feedback surveys after the event is done. Convene recommends asking for three tips on how to improve the event for next time.

A lot of newsletters use only one call to action, placed at the very bottom. This newsletter example uses a contrasting green button for its CTA buttons:. With the right email analytics tool handy, you can compare different data to decide what works best for your audience.

As you can tell, I really like it when brands use GIFs in their email newsletters. First of all, it looks like a card that you would get from a close friend, not a large company. Something like this automatically makes the brand feel a lot more genuine. Nothing feels out of place, and it comes together to make an effective email newsletter template.

If you are struggling to put together a relevant newsletter template, take a look at the calendar first. Our post on holiday marketing examples has even more tips.

Hopefully they will inspire you as you think about your own email campaigns. This newsletter example below features an ideal CTA. The contrast between the light blue text and purple button background color make it easy to read, while the wording is simple and to the point.

While looking for examples for this article I found some that could be a flyer and others that looked like a novel. Whitespace can help you draw attention to specific points, like the New York Times does in the above example. Plus, with all of that white space, the text is easier to read from any device.

One way you can set your emails apart this year in by embracing bold color palettes. This email newsletter example from Lomography uses bold and bright colors extremely well.

Over the past few years, we have seen hand drawn and dynamic icons really rise in popularity. This is probably a reaction to the clean and minimalistic graphic design trends that dominated the past decade.

Hand-drawn icons and graphics can still really liven up an email newsletter template. If it fits your brand, like with Vimeo , you should definitely use them. They are a fun company that was built for creatives and dreamers, which means these fun illustrations are welcome in their newsletter.

Apple is known to not do a ton of traditional advertising but when they do, they definitely make it count. In this newsletter, they put their most important product right at the top. So, it makes sense why ClassPass would design a whole newsletter around social media reviews. These statements and photos, even from random users, hold a lot more power in the mind of consumers than anything the brand will say.

I also really like that instead of using random names, they attributed the quotes to real social media accounts. That way you can check these people out and, hopefully, put a real face to that quote. A header can be the thing that makes or prevents someone from reading the rest of your email newsletter.

In this example from The Octopus , the header will stand out immediately in a crowded inbox. Additionally, this example uses the name of the newsletter to direct the design choices, further cementing their unique brand font and style. Check out our email header templates for more ideas.

With a company as large as Airbnb , they have no shortage of creative talent. They also have an abundance of amazing places that you can stay around the world.

In this example, one of those places that you can stay at is featured in the newsletter header. And best of all, you can book it with one click, directly from the email. They could have just as easily used the photo and then buried the link in the newsletter somewhere.

But they made the header serve two purposes instead. You can easily copy their idea—for example, if you feature a blog post in your newsletter have the header link to that! I was first drawn to this email newsletter template from Homepolish because of the clean lines and minimalistic theme.

Email verifier Clean and optimize email lists to improve deliverability. Sell products Digital products Sell e-books, downloads and more to grow your income. E-commerce Integrate your e-store with email marketing to boost sales.

Paid newsletter subscriptions Easily set up recurring payments to offer paid subscriptions. Gallery Examples Newsletters See designs for various occasions and industries. Landing pages Get inspired by examples made by customers like you.

Automations Automation examples Check out these email automation ideas to inspire your own. Automation templates Build professional email workflows quickly using pre-built templates. Templates Use these expertly-designed templates to quickly build effective newsletters, web pages and forms.

Newsletters Websites Landing pages Pop-ups. Resources Knowledge base Get quick answers to the most common MailerLite questions. Video tutorials Learn at your own pace with short and sweet instructional videos.

Hire an expert Find approved consultants to help your business grow. Blog Read stories and how-to articles to level up your strategies. Best practices by industry Discover the best email marketing practices for your industry.

Email marketing guide Explore the email essentials for a successful campaign. Curious about email marketing? View all Academy courses. Check out our newest how-to guides: Migrating from Classic to the new MailerLite Authenticating your domain to maintain deliverability.

en {window. Examples Newsletters See designs for various occasions and industries. Embed the form onto a website to start collecting email addresses for your company, nonprofit, or even for personal use. You can also email the form to a list of people. Our form just contains the basics that you'll need for a mailing list: a name and email.

It's simple and will save you from having to create your own form! Need a better way to collect, organize, and update your prospect information? Enhance your lead generation efforts with our online Sales Lead Form Template. Embed this customizable template directly on your website or use it as an email form for better lead management and to follow up with potential customers.

Looking for an easy way for website visitors to contact you? It's skimmable with plenty of visuals supporting the new releases and provides a CTA that prompts you to watch the trailer.

How to execute and measure successful email marketing campaigns. The CTAs in this email entice the user to stop what they're doing and head over to Netflix to check out the new content. Have a new product or project in the works? It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while.

Fitness expert and trainer Lita Lewis did just that in this email, where she reconnects with her subscribers and informs them about her upcoming app. Did you see that? Did you see it move? Pretty cool, right? It also leverages exclusivity by telling us that the promotion is a benefit of having a Starbucks membership.

Love it. Emails can get static, boring, and impersonal. This email subverts the expectations of a dreary, text-heavy newsletter without going overboard, and the focus on exclusivity makes it especially interesting.

Venmo makes an effort to reengage lost users with this friendly, informational email. By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance. The email might turn me away if it took the choice out of my hands and crammed information about new features into a text-heavy email.

I also love the branded imagery and engaging graphics. This email from Litmus is another great example of using animation to create a more interesting marketing email.

The header also does an excellent job of explicitly stating what the email is about, leaving no room for confusion. The animation is subtle, and it's executed in a way that serves to enhance the email's body copy.

Even better, it works well with the design of the email, creating a matching but contrasting focal point before diving into the rest of the email copy. This email from Loft demonstrates its understanding of consumers' overwhelming, crowded, and mixed-value inboxes. It wants to make sure you receive emails you actually want to open, and asks you to update your preferences to deliver a more personalized experience.

This is a customer-focused email, effectively making the recipient feel like their likes, dislikes, and opinions matter. I think this email from UncommonGoods expertly creates a sense of urgency by focusing on the value of acting now but in a more palatable and less demanding way.

I always appreciate DAVIDsTEA email marketing, and they continuously deliver, especially with this cheeky re-engagement campaign. The copy is also bursting with friendly personalized. In-depth research on how to create a revenue-driving newsletter.

Personalization is the winning factor in this email. From the timing birthday to the personalized salutation, this email was sent to the right person at the right time. I also love the image of the team, making it feel even more personable.

If you want to strengthen your relationship with your existing customers, consider setting up a quick email like this to let them know you're thinking of them.

That's quite powerful, wouldn't you agree? Appealing to this consumer value is a great way to inspire customers to take action with your business to support an important cause.

People want to be part of something that makes a difference, and this email aims to motivate them. Crew Factory understands this struggle and created the email above to tell me and the rest of the community incapable of pulling off Pinterest-worthy wrap jobs that we have other options: gift cards.

The email does an incredible job at lowering the purchasing barrier in two ways: telling me about the two different ways to pick up a gift card in store or online , and a map to the nearest store location if I decide to make an in person visit. Both of these inclusions align with the overall intent of the email: reducing stress.

Crew combines humor with a low-stress, low-friction solution to a gifting struggle that many people have. I also love the image of a shoddily wrapped gift, signaling how much easier it is to buy a gift card — no wrapping required. These are the automated emails you get after taking action with a business, which can be anything from filling out a form to purchasing a product.

Often, these are plain text emails that marketers set and forget. The project timeline and accompanying table are a unique way for charity: water to keep audiences engaged and display their actions' impact on the organization and community it serves.

The email stays top-of-mind and increases future participation. The beauty of Uber's emails is in their simplicity. Email subscribers are alerted to deals and promotions with emails like this one. I love how brief the initial description is, and it's paired with a very clear CTA — perfect for users that are quickly skimming the email.

If you want to learn more about the offer, the header is followed by a more detailed but still pleasingly simple explanation of the ease and benefits of the Uber Rent Valet promotion.

All communications and marketing assets tell a brand's story — and brand consistency is one tactic Uber nails to gain brand loyalty. This email demonstrates the usual Uber colors and imagery, while making the value proposition clear.

I also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other visual branding, the emails are represented by its black-and-white palette and custom font.

I love TheSkimm's daily newsletter — especially its clean design and its short, punchy paragraphs. But newsletters aren't TheSkimm's only strength when it comes to email. This subscriber engagement email rewards a subscriber for being subscribed for several years.

It includes the date they signed up, the number of mornings spent together, and time spent reading the newsletter — talk about a high level of personalization!

Emails triggered by milestones, like anniversaries and birthdays, are fun to get — who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they can work for a variety of senders. If your business stores subscriber data, you can simply customize the email to each subscriber with the data you already have.

Think you know all about the people who are reading your marketing emails? How much of what you "know" about them is based on assumptions? The strongest buyer personas are based on insights you gather from your actual readership through surveys, interviews, and so on — in addition to market research.

The image above is an example of an email Lindsay Kolowich Cox, former Marketing Manager at HubSpot, received from the brand.

It reads like an email from a friend or colleague asking for a quick favor. Not only was this initial email great, but Matt actually responded to Kolowich Coxs' answers — and his reply was even better. She said, "Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers.

I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking.

It read: "We Forgot Something in Your February Box! This is an excellent co-marketing partnership email. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn't disappoint.

It gained her attention and delivered some unexpected delight. I also love how frills-free it is — the message is mostly text, making it feel like an email one would receive from a friend.

I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action.

It centers the product in a fun, attractive way. Not only that, but it effectively catches my eye, differentiating the message from others in my inbox.

But Dropbox found a way to make its "Try out one of our products! Plus, the email remains short and sweet, emphasizing the message that Dropbox didn't want to intrude — it just wants to remind the recipient that Dropbox Paper exists and why it could be helpful.

When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt.