A post shared by Reusables. Or, a contest collaboration can just include a prize from one of the brands, while the other collaborator simply promotes the contest—as is the case with this wedding registry company x KitchenAid collab. Reusable containers and vegan food producers both have the goal of sustainability, while the wedding registry company and KitchenAid have crossovers in their industries.

A post shared by Natural Grocers naturalgrocers. Create attention-grabbing—and informative— visual content to help spread the word about your giveaway. For example, the Instagram contest below uses one long graphic posted as three separate carousel images.

It creates a cool effect when scrolling, and also shares a lot of information about the contest and the prize without being too visually overwhelming.

A post shared by Bloomsbury Mill bloomsburymill. When it comes to social media marketing, videos are the name of the game in Try making a Reel to draw viewers in and advertise your contest. For the giveaway below, the creator made a Reel that first engages users with strong visuals and sounds an ASMR-ish cooking video and includes a contest in the description.

He keeps the format simple, just like his non-contest Reels. As a creator, paid partnerships are one of the best ways to make money on Instagram —and as a business, paid partnerships are a great method for expanding your target audience and getting some major street cred.

Partner with a trusted creator who has an impressive portfolio for the best results—for example, the adorable visuals in the paid partnership contest below. If your page advertises products you can ask entrants to post a photo with your wares. You can also encourage your audience to post a photo that simply follows a theme.

Contests like these are also a great way to collect testimonials. Hashtags make for a great way to host giveaways. Like a user-generated content contest, hashtag giveaways require entrants to post to their page or stories under a specific hashtag you determine what that is yourself.

This format does not just allow you to easily keep track of entries. It also drives engagement with a specific hashtag, which the algorithm tends to take note of.

A well-performing hashtag will drive traffic back to your Instagram post and your page. Make sure to pick a hashtag that is unique enough that no one else is using it… for example, goatsarefamily.

A post shared by Manna Pro Homestead mannaprohomestead. Most of us totally forget about the contest post-entry. But sharing the winner helps prove your authenticity to users and might inspire them to enter your next contest. Use Hootsuite to run your Instagram giveaway.

From a single dashboard, you can schedule your posts, answer comments and DMs, and monitor engagement in real-time. Try it free today. Start your free day trial. Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite.

Save time and get results. Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B. She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying unrelated, unfortunately.

Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy. Do you know how to use hashtags?

How about how not to use hashtags? The Instagram algorithm affects everyone who uses the platform — especially brands.

Learn all the latest ranking factors here and find out how to get your content seen. Will adding more hashtags to your Instagram posts help you reach more people? Or is hashtags per post the sweet spot?

Table of Contents. What is an Instagram giveaway? How to do an Instagram giveaway: 6 steps. Instagram giveaway template. Sorry if I sound like a broken record for using TOMS in many of my blog posts. If not, they can easily exit the popup and continue browsing. Like TOMS, bridal dress company Revelry runs its e-commerce giveaway directly through its website.

Drop us your email to enter! Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received over , visits. That means nearly , people saw their e-commerce giveaway offer that month. Considering that email popups convert at around 3. They can simply exit out of the popup and go about their business without it creating any friction.

But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results. This allows them to segment their email list so they could send readers highly targeted content.

The more segmented a list is, the higher the open-rate, click-through, and sales should be. E-commerce giveaways are an extremely cost-effective way to generate an influx of leads. After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot.

Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website.

Emil is the CMO of Drip. Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation.

Run multi-channel marketing strategies on autopilot. Guide, collect, and connect with customers beyond the inbox. See every customer story through clear insights and data. Learn about the brands that trust Drip to engage their audiences and grow their revenue. Read Case Studies. Integrations Show submenu for Integrations Featured Integrations.

Facebook Custom Audiences. Shopper Activity API. Have a tool that would pair with Drip? If your platform would help us on our mission, we'd love to hear about it.

Get in touch. Resources Our best articles, guides, and how-to magic. Help Center Learn more about every Drip feature and how to use it with step-by-step instructions. Release Notes Discover all of the latest and greatest Drip product updates—including new products and features, enhancements, and bug fixes.

Get closer to your customers with Drip. Try Drip free Demo Drip Sign in. Blog Ecommerce May 24, 8 min read. By Emil Kristensen. Table of Contents. Melted Soapery 2.

Why your brand should create a giveaway or contest At a time when short-form video is dominating social feeds, it can be a challenge to create marketing campaigns consumers will actually engage with. Views are great. Use your goal type to shape your giveaway or contest.

What is your marketing department willing to spend on the contest or giveaway? If you plan on doing these regularly—to keep your followers excited and engaged—ensure you include them in your annual budget. Once you know the budget, you can distribute it between ads and prize costs.

You need to know your audience demographics to determine which platform s to host your giveaway or contest. How well did your social media contest or giveaway perform?

Did you achieve your goal? This analysis can help you improve your future campaigns. Use these seven giveaways for inspiration. A tried-and-true way to reach more of the right audience is to team up with brands they already follow to co-host a giveaway.

Combine your resources to create the ultimate prize bundle. A post shared by Primally Pure Skincare primallypure. Research which products your audience uses outside of your category, and assemble a dream team.

Your followers will flock to a travel giveaway. Tease it with photos from the destination and details about the accommodations.

The only thing people love more than free prizes? Free prizes with an element of surprise. To keep the momentum going, ask the winner to film an unboxing video when they receive their prize.

Giveaway is not affiliated with TikTok booktok books book bookclub bookworm giveaway bookish booktoker bookrecommendations indie indiebookstore independantbookstore bookstan shoplocal giveaways duluthmn SlurpeeRun greenscreenvideo HPRadicalReuse.

Reward loyal customers Encourage customers to join your loyalty program so they can get early access to your best deals and new products.

To up the ante, give premium freebies to those that enter within a certain timeframe. Use the giveaway question to produce answers that are genuinely useful to you. Just like in this giveaway, sponsored by Degustabox and PBFit. The foodie subscription service and the healthy peanut butter brand got together to ask customers: Why do you eat PBfit?

All those responses were useful customer feedback for both brands. And, just as we saw with influencer giveaways, both brands gained followers because their target audiences overlapped. But all of those goals are brand-centric.

Lots of people use social media for entertainment. So from time to time, you should run fun giveaways for your followers to enjoy.

I loved this example from Legoland California. They put their own Lego twist on Instagram food photos, and set their followers a quick, entertaining challenge. They even squeezed in a reference to their 20th anniversary celebrations. Social media has seen the rise of a new kind of brand: DTC, or direct-to-consumer.

That means instead of selling via brick-and-mortar stores, these brands sell directly to online shoppers. But you need to think long term. The giveaway lets you post in detail about your products. But what about wider trends in fashion and marketing?

For example, in , retro stickers are making a comeback. Custom stickers with cute designs are highly popular with Millennial and Gen Z consumers. Well, brand loyalty is hardly new. But with DTC brands, influencers who are like friends, and the immediacy of social media, more people are interacting with brands in public.

They combined the sticker trend with their unmistakable, colorful aesthetic to give away a bunch of prizes. Best of all, prizes like custom stickers are relatively cheap to produce and send. Think creatively about how to share your branding with followers!

As well as giving away products or branded merch, some of the best Instagram giveaways share special experiences with followers. Think concert tickets, festival passes, pop-up events, or visits to your brand HQ. So flights and festival passes for a music festival in Bilbao were the perfect prize.

For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume. If it does, optimize your giveaway landing page for SEO and try to rank in search. This not only attracts more participants but reinforces that your topic is one of interest to people.

Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media.

BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:.

Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up. All they need to do is share it on social media with a unique link!

Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own. The final idea for making your giveaway viral is to tap into the world of social media influencers. If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway.

If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads. But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed.

Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process. This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign.

By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests. Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page. Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates.

Live Video is a great way to create a personal connection with your audience without physically meeting them. Ok, now to the fun part - the prizes!

Your prize needs to have a high perceived value. It needs to excite your prospects, and persuade them to engage with your contest. If you sell clothes, then this is an obvious one.

Clothing giveaway example. Built with ShortStack's Giveaway template. You may even give away a gift card for another business, like Amazon for example. Bundle a few high-value items together!

Just make sure the bundle components complement each other, like this Halloween movie-deal example:. There is no better way to ensure that giveaway participants have an interest in your product or service than to offer it as a prize.

KitchenAid followed this simple formula below:. One way to increase the chance of a participant liking your prize is to give them a choice. Pick a prize giveaway example.

Built with ShortStack's Pick Your Prize template View and Create Your Own. This giveaway prize idea is especially good if you run a service business. Instead of giving away a physical product, you could offer a free trial or bundle a package of the service you offer.

Anatomy did this with personal training sessions:. Food and hampers have been given away as prizes in raffles or sweepstakes for as long as any of us can remember, so why not now?

Well, it depends on your business, but for this office catering company, it made perfect sense! For event companies or entertainment venues, giving away tickets is the perfect prize that complements your business offering.

But if you are in the travel industry like Topdeck, Busabout, and Etihad Airways, then they make perfect sense:. Annual events are a topical reason to run a promotional giveaway and engage your audience. If you are running a giveaway for a specific event, then make sure you tailor the prize to align with the event!

The final promotional giveaway idea on the list is to offer a prize that gives participants exposure. This tactic is very common with photo contests when you have a big social following.

Or, when you produce a collated output at the end of the giveaway which provides people with additional exposure. See the example below from a pet company that featured photo contest participants in a yearly calendar:.

Promotional giveaways are a great way to engage with your prospective customers, generate leads, and nurture those leads into paying customers. We hope these 30 promotional giveaway ideas will give you a leg up on your competition!