Free sample campaigns online -
Drive exceptional results with our product sampling platform. Advanced targeting Reach the right people in the right place and achieve any marketing goal through our seamless, on-brand sampling experiences.
Maximum results Our cutting-edge technology uses advanced personalization, qualification and order processing to maximize sample impact. Find out how. Specialist support from start to finish.
Campaign creation Based on your audience, channel and sampling goals. Campaign launch Integrating wherever you need us to reach the right people. Sample fulfillment Managed by our trusted partners across the globe.
Data collection Through marketing opt-ins, qualification steps and feedback. Intelligent order processing Using billions of SoPost data points to personalize every experience and make sure your samples are going to the right people. Results and insights Presented in detailed reports to help you measure success.
Leading the industry for over a decade. Data Collecting valuable zero and first-party data to help brands grow audiences and get detailed consumer insights.
Insights Compiling qualitative and quantitative feedback around purchase intent and product or brand recommendations. com, product giveaways:. Along with all those benefits, one must consider the cost of the giveaway. There is always an investment of either time or money.
Some samples cost the marketer every time they reach out, while other giveaways allow the businesses to get away with just an initial investment. It depends on the nature of what is being sold.
For instance, online writers may make time investments, giving up a day or two to create a free literary masterpiece for every editor they hope to write for in the future.
In addition, much upfront cash is spent whenever paid employees distribute food and drink handouts. For instance, once online marketers have their free giveaway e-book and the other components of their email campaign written, their businesses gain customers daily and profit on autopilot.
In one Bringham Young University study, researchers measured the sales and other benefits that various grocery stores and coffee shop chains experienced from giving free samples to consumers. There are some key points that you need to remember to make your giveaways effective.
First, you need to give an adequate amount of the product away to be helpful to the consumer. How and where you promote your product or service through giveaways depends on your product or service.
You want to give your samples to people likelier than others to purchase what you have to sell. You see people in grocery stores or flea markets giving out bites of food to shoppers. You may receive cosmetics or similar items in tiny trial-size packaging in goodie bags you receive at an event if you are a woman.
Some examples are mailed directly to prospective buyers. Some business-to-business B2B online writers and other marketers will give a free service sample or data away when attempting to start a business relationship.
Samples are sometimes loaned to prospective customers. Carpet and countertop samples are examples where remodelers want to visualize the product before buying and installing it.
These samples are too valuable to give away, but they enable high-ticket purchases to follow and make the customer happy with his purchase. This is a highly cheap kind of giveaway that makes your options self-identify. Freebie websites have emerged, which aggregate promotional freebies in one place.
Sometimes consumers must refer a friend or fill out a survey to receive the item. Unscrupulous online marketers give away samples that have a form of trickery attached to them.
For example, they give a one-month free trial of their online service, but they give prospects their credit card number and agree to monthly charges when the free trial period is up.
Candidates are assured they can cancel the subscription, which is usually true. However, this works for marketers because of human nature. People forget to cancel the subscription and end up paying for at least one month for the service.
Published: Affordable locally sourced dairy 23, It does little sampl besides give oline another Free product promotions for my Affordable locally sourced dairy commute — namely, marking them all as unread cmpaigns reading or unsubscribing altogether. That sammple said, success does rely largely on how well you craft your email campaigns. An email marketing campaign is a scheduled series of emails used to nurture leads and current customers to encourage engagement and increase sales. Each individual email leads to a specific call-to-action, i. getting users to sign up, book a call, continue reading, or add a product to their cart.
Free sample campaigns online -
The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.
This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day.
One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser. In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic.
As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.
In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases.
Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7. Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. Ask yourself what you hope to achieve through the campaign.
Is it brand or product promotion, more sales, or consumer feedback? The answers can help you design the best strategy to get you there. Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information.
You can also think of it this way: who will be the most willing to buy your product? This will encourage reviews and give customers a chance to learn more about your product. Additionally, choose the ideal time to launch your product.
For instance, consider releasing your line of school supplies a few weeks before the start of the next semester. You can contact your audience via email for surveys and feedback after they've received the samples.
There are programs and businesses that can take care of the entire product sampling procedure for you and even handle the challenge of post-purchase updates.
Encourage participants who had a positive experience with your product to write reviews and share their experiences on social media. This makes other potential buyers more confident to try out your product through positive word-of-mouth and social proof. There is no end to the process of product sampling.
This process can always be modified and repeated to collect feedback or create relationships with customers. The digital age of technology has made it convenient for both businesses and consumers to connect with each other.
Digital product sampling is the natural evolution of the traditional product sampling method in the modern world.
This method allows your brand to narrow down your target consumers and reach them in an optimized manner by using analytics and more. It has been gaining popularity consistently, especially since the onset of Covid pandemic , when many brands were forced to discontinue their traditional in-store sampling campaigns.
These are some of the advantages of digital product sampling over traditional ones:. Peekage is a personalized digital product sampling platform that allows consumer brands to conduct targeted at-home product trials.
Peakage performs customized customer surveys and analytics on users who have tested your product or service. You will receive valuable feedback that will assist you in discovering actionable insights that can inform strategy, messaging, product positioning, and more.
If you want to kickstart your product sampling campaign, book a free consultation with one of our experts. As you can see from the examples above, product sampling is a great tool to have in your toolbox if you're looking to get your potential users to try your new product, talk about it online, or give you feedback.
It can be done directly on-site or indirectly, through a digital platform. There can be various reasons brands of any size seek help from product sampling; from brand activation , consumer research to sales promotion , you name it. Product sampling, so-called product testing or product trial, has always been a tried and tested method to help businesses grow.
In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns. It always helps to do a brainstorming session and exchange ideas from different backgrounds and sources. Also read: How much does product sampling cost?
Is it worth it? Here you can find a list of nine creative product sampling ideas for your next campaign. Where is the best place you can find a big group of people in a happy, positive mood?
Social, music, or sports events. Take advantage of the pre-planned events to introduce your new products to the consumers. It totally depends on your budget and how big an event you can sponsor.
In some cases, you can collaborate with the event management team and run your product sampling campaign at a lower cost and without sponsoring the whole event. It can be a fun contest, a street show, or an interactive game on a weekend day when people are more likely to attend your event.
These types of events are meant to help a lot with sales promotion as well. Making a memorable experience for your target audience makes them more likely to choose your product over all other options available in the market.
That is because they leave your event with a positive feeling and memory and it sticks with them unconsciously. Let's be honest: everybody thinks they're special.
Many brands use this simple fact to touch the emotions of their consumers and make a memorable image in their head. Yves Roches , for example, gives a gift to its customers on their birthday. They can order it online or pick it up from any shop.
Yves Roches, Sephora , Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time their customers make a purchase.
This way they're sure the freebies are delivered to the right destination at the least possible cost. Send your samples directly where there's a massive number of your consumers gathered together.
It can be a kindergarten if your product is crayon or colored pencils. They get to use your product almost at the same time and share their experience together. This method can be used for any kind of product: fashion, beauty, edibles, e-commerce products, and whatnot.
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