They can be a pop-up marketing campaign, an activation event, a place where the consumers come to relax and entertain themselves, while at the same time trying out your products.

These customer engagement marketing events are a controlled environment and are well-thoughout and activated with purpose. The consumer is completely enveloped in the experience, free from any worries or distractions, and happy to engage with other consumers and brand ambassadors because we have caught them at the right time, at the right place with the right message.

These types of physical environments can prove to be crucial for driving trial. Because you have arranged for the consumer to let escape from their reality, they are now more receptive to your product and to your brand as a whole. As a result, the chances of them liking your product and purchasing it right there on the spot if possible are incredibly high.

As experiential marketing experts know, an ad lasts only a few seconds; a memorable experience lasts a lifetime. When it comes to emotional reactions and creating deep psychological and emotional connections between consumers and brands, no strategy does it better than experiential marketing.

Want to work directly with an accomplished experiential marketing agency with 25 years of experience? Pro Motion is an industry leader in creating engaging, effective campaigns. Give us a call at Learn More About Experiential Marketing from PMI President Steve Randazzo in his book Brand Experiences: Building Connections in a Digitally Cluttered World.

Click here to download 2 free chapters! How to Drive Trial and Awareness for Your Brand With Experiential Marketing. Experiential Marketing Pro Motion Blog. The importance of generating a brand trial Think of brand trials as test driving. Ways of generating a trial for your brand Product sampling Giving out samples of your product is one of the most common ways of driving trials.

On- and in-pack mechanics These techniques are useful when launching a new product from an established brand. How experiential marketing drives trial for your brand Experiential marketing is, how its very name suggests, focuses on creating an experience for target audiences.

Here are the key ways that different types of experiential marketing solutions can boost trials for your brand: 1. Building strong emotional connections Cultivating an emotional relationship with consumers is one of the most important strategies a brand could have.

Join Our Exclusive Product Testing Program, Viking. Crazy people, that's who. Here's what you get for joining us: 1. We send you free products or you can call it "loot" if you really want to get into character. You get to yell at us about what we are doing right and wrong.

Promise we won't get emotional about it. You also get a Okay, that probably won't happen. Featured Products. For example, a pure-play freemium offering oftentimes creates unpredictability around when a conversion will happen. A free-trial model forces the user to engage with the product within a certain window of time and it also forces conversion after , otherwise, you can't use the product.

Many of the examples I provided above are public companies who need predictability , so it makes perfect sense why they've implemented a trial period. A major benefit to the free-forever model is that encourages users to interact with a few pieces of the product the core value , which creates a habit over time.

I believe a trial period encourages full exploration of the product. Sure, you may have fewer signups with a trial period, but this filtering process can help create more engaged users.

To wrap up this post, I don't think free trial and freemium plans are mutually exclusive. These are product levers, each with benefits and drawbacks. In fact, I think the ideal scenario is a freemium plan that showcases the "core value" encouraging user signups with a free trial on top of it for premium features as a way to filter out more engaged users.

Dropbox First up on the list - Dropbox still offers a free plan with no trial period for individuals, however, if you'd like to try the business plan, you need to start a day trial. Dropbox offers a day trial for business Evernote If you see the image above, you will see that Evernote now has a free trial for their business plan as well.

Evernote now has a trial for business Hubspot Hubspot also has a trial period for their premium marketing plans. Hubspot offers a free trial too. What's going on? I have a few theories for why this is happening.

It starts with a design that holds empathy for clients in the first place. You should always ask: How easy is it for users? How can I help them? The onboarding process starts with a visual help board displaying the intro of the most important features and links to the documentation.

The next helpful option is a product tour. It guides users through all the elements of the add-on and shows how to start the work. Push notifications, custom in-app suggestions, and special offers including discounts for popular products, loyalty programmes, and more are just a few of the many ways that apps can be personalised.

With a bunch of filters and editable columns, users can build the report tailored to their specific needs. Also, there is an option to switch on the black theme.

This level of customization empowers users to explore the product in a way that aligns with their personal preferences or project requirements, ensuring a more engaging and relevant trial experience.

Offering any form of support during a free product trial is always a great idea to increase conversion. Show your clients are not alone with their issues. One of the most effective ways is a demo with product experts.

Users who join are sent a series of onboarding emails that include video training to walk them through the main features and functionalities. In order to provide consumers with the knowledge they need to explore the potential of the product fully, the trial interface also contains interactive tooltips and contextual guidance.

How do you know whether your app works as intended or needs improvement? The best way to find out is to ask your users. Actively seeking customer feedback helps to improve the trial experience continuously. A great way to do so is by organizing in-app surveys, for instance, a Net promoter score NPS survey to obtain detailed customer feedback regarding the product or the user experience.

With Issue History for Jira, users can provide suggestions and report any problems they run into. There are special options in the menu to suggest a feature, report a bug, or contact the support team.

The SaaSJet development team takes this feedback carefully and regularly updates and improves the trial experience based on user feedback to match user expectations. Ensuring customers that you provide data protection and confidentiality is one more chance to build trust and a positive reputation.

And, on the contrary, if security proved to be a preference, you are more likely to get new subscribers. The SaaSJet team always care for their Cloud Apps experience to be exceptionally reliable and safe and participates in Marketplace Security Programs. Issue History for Jira is Cloud Fortified by Atlassian.

Find and eliminate any needless obstacles in the user experience for the free trial. Excessive friction like intrusive popups might ruin the user experience and unnecessarily extend the time to value. Most businesses assume what their customers want without ever asking them.

One more example of Issue History for Jira. The trial app version showed release notes and a demo offer for new users after a few minutes of their first session. In addition, by offering a free trial, you can demonstrate the value and quality of your product or service. This can help to build trust and credibility with potential customers, and increase the chances that they'll choose to make a purchase after the trial period has ended.

By providing a free trial, you're giving customers the opportunity to experience your product or service first-hand, and to see for themselves why it's a great choice.

Furthermore, offering a free trial can also provide a valuable source of customer feedback. By giving customers the opportunity to try your product or service, you can learn about their experience and use this information to improve and refine your offerings. This can help you to stay ahead of the competition, and to provide a better product or service over time.

Overall, offering a free trial can be a valuable way to gain a competitive advantage, and can help you reach new customers, build trust, and grow your business. By offering a risk-free way for customers to try your product or service, you can demonstrate its value, gain valuable feedback, and set yourself apart from the competition.

Another benefit of offering a free trial is that it can provide valuable data collection and market insights. When customers sign up for a free trial, they typically provide contact and demographic information that can be used to gain a deeper understanding of your target market.

This information can be extremely valuable in helping you to identify trends, preferences, and buying habits, and can be used to inform your marketing and sales strategies. In addition, by offering a free trial, you can also gain valuable insights into how customers interact with your product or service.

This can help you to identify areas for improvement and make changes that can increase customer satisfaction and engagement.

By tracking usage and engagement during the trial period, you can also gain a better understanding of which features and functionality are most valuable to customers, and which ones may be less relevant or important.

Furthermore, by collecting data during the free trial period, you can also gain valuable insights into customer behavior and preferences.

This can help you to tailor your marketing and sales strategies to better meet the needs of your target market, and to increase the chances that you'll be able to successfully acquire new customers and grow your business. Overall, offering a free trial can be a valuable way to gain data collection and market insights, and can help you better understand your target market, improve your product or service, and grow your business.

By collecting valuable customer data and using it to inform your marketing and sales strategies, you can gain a competitive advantage and increase your chances of success.

Another benefit of offering a free trial is that it can increase customer loyalty. When customers are given the opportunity to try a product or service for free, they often feel a greater sense of ownership and engagement, and are more likely to become repeat customers.

Offering a free trial can also help to build trust and establish a relationship with the customer. By allowing customers to try your product or service before making a purchase, you're demonstrating your confidence in its value and quality, and you're providing a low-risk way for them to see for themselves why it's a great choice.

This can help to increase customer satisfaction and build a strong, loyal customer base over time. In addition, offering a free trial can also help to increase customer retention. When customers are able to try a product or service before making a purchase, they're more likely to be satisfied with their experience, and they're less likely to churn.

This can be especially true when the trial period is followed by a smooth and seamless transition to a paid subscription, as it can help to ensure that the customer experience is consistent and enjoyable throughout.

Overall, offering a free trial can be a valuable way to increase customer loyalty, and can help you build strong relationships with your customers, increase customer satisfaction, and reduce churn.

By providing a risk-free way for customers to try your product or service, you can demonstrate your confidence in its value and quality, and increase the chances that they'll become repeat customers over time.

Offering a free trial can also be an effective way to overcome objections and convert more customers. When potential customers are considering a purchase, they may have concerns about the product or service, such as whether it will meet their needs, if it will be easy to use, or if it will provide good value for the price.

By offering a free trial, you're giving them the opportunity to try the product or service for themselves, and to see that these concerns are unfounded. This can be especially effective when the free trial is structured in a way that allows the customer to experience the full value of the product or service.

For example, if you're selling a software application, offering a free trial that allows the customer to use all of the features and functionality can help to build trust and overcome objections, and can increase the chances that they'll make a purchase.

In addition, offering a free trial can also help to address other objections that customers may have, such as concerns about the price or the risk of making a purchase.

By providing a risk-free way for customers to try the product or service, you're demonstrating your confidence in its value and quality, and you're giving them a low-risk way to see for themselves why it's a great choice.

Overall, offering a free trial can be a valuable way to overcome objections and convert more customers. By giving potential customers the opportunity to try the product or service for themselves, you're addressing their concerns, building trust, and increasing the chances that they'll make a purchase.

By using a free trial as part of your customer acquisition strategy, you can increase your chances of success and grow your business. Offering a free trial can also result in increased product usage and customer engagement.

When customers are able to try a product or service for free, they are more likely to use it more frequently and to explore all of its features and functionality. This can help to increase their understanding of the product and their familiarity with it, which can lead to increased engagement and a deeper connection to the brand.

In addition, increased product usage can also help to increase customer satisfaction and reduce churn. When customers are able to fully experience the value of a product or service, they are more likely to be satisfied with their experience, and they are less likely to churn.

Offering a free trial can also help to increase customer engagement by creating a sense of excitement and anticipation. When customers know that they have a limited time to try a product or service for free, they are more likely to be motivated to use it and to explore all that it has to offer.

This can help to build a sense of urgency and drive increased engagement, and can also increase the chances that customers will make a purchase once the trial period is over. Overall, offering a free trial can be a valuable way to increase product usage, customer engagement, and customer satisfaction.

By giving customers the opportunity to try a product or service for free, you're providing them with a risk-free way to experience its value, and you're increasing the chances that they'll become repeat customers over time. By using a free trial as part of your customer acquisition strategy, you can drive increased usage and engagement, and grow your business.

Offering a free trial can be an effective way to drive customer acquisition and grow your business. There are many benefits to offering a free trial, including increased customer interest and excitement, improved conversion rates, increased customer satisfaction, and increased customer loyalty.

A free trial can also help to build trust and establish a relationship with the customer, generate positive word-of-mouth, provide a competitive advantage, and allow you to collect data and gain market insights.

By giving potential customers the opportunity to try a product or service for free, you're addressing their concerns, building trust, and increasing the chances that they'll make a purchase.