Their demand in the food and beverage business always remains high. But growing a beverage business in the highly competitive food and beverage industry is not easy. With dozens of beverage options such as soda, water, juice, tea, etc. and brands to choose from, businesses have to present consumers with an arrangement of creative photos and displays to stand out in the market and look worth the investment.

The major objective of each beverage business is to get the highest attention of the customers and earn more than the competitors. But the process of driving the business sales to achieve the goals is quite tricky and lengthy. This makes it essential for beverage businesses to follow effective tips and strategies that can help them drive sales.

Some common things that help beverage businesses with this are listed below. To many beverage businesses, an investment in food photography seems to be expensive but is a type of strategy that can help them improve their sales. Food photography involves the right photoshoot of food and beverage items.

There is a big difference in perception. A no-brainer, right? However, if you select the right group to partner with, you can leverage their resources to promote your restaurant, and you can also target your core audience.

Host socials where the food is center stage. Arrange photo opportunities that include your displays in the background and submit to local media. Partnering with a business or charitable organization works on many levels and can help you stretch your marketing budget while still delivering higher returns on investment than can be achieved with traditional advertising.

Every public event that draws your core audience is an opportunity to offer samples of your product. Pick the best items on your menu that can be easily transported and get some solid representatives of your restaurant out to meet and greet at these off-property functions.

It allows you to leverage the reputation, profile and credibility of all of the other participants, and it can also help you share the expense of holding the event. Hosting an event also provides your restaurant with the opportunity to recruit additional manpower and resources for promoting the event and gives that added edge with garnering local restaurant promotion.

Promote a restaurant through your next newsletter and other internal marketing vehicles to your existing customer base. Pick Tuesdays or your slowest food day and flip for the food tab. Guests will have a 50 percent chance of getting their food bill paid by the restaurant.

It creates tremendous attention among your core guest base. This is a great restaurant promotion for encouraging frequency and getting members to try different items on the menu. You simply create bingo cards that have different menu items in boxes. Have the cards designed with five columns and five rows.

You can also promote other non-food items such as merchandise, cookbooks, and gift certificates. Guests have an allotted period of time — 60 days for example — to complete a connection just as they would with a bingo card. Once they try five items in any direction, they receive a free gift basket or other incentive that are roughly equal to one of the items purchased.

Research shows that 50 percent of all Americans eat out on their birthday. This presents an opportunity for establishments with solid birthday restaurant promotion programs.

A birthday program can be executed through new automated tools like those that are available through e-mail marketing service providers. You simply plug in the birthday and e-mail address of your members, and a secure and nicely designed e-mail is sent to them at a time you determine in advance.

The system knows who and when to send the e-mail to and also tracks view rates for reporting that allows you to know how well your program is working. You can also have the e-mail include a redemption code that will allow you to track what percentage of the e-mails are bringing in guests and calculate a return on investment.

The information provided is based on a general industry overview, and is not specific to your business operation. Each business is unique and decisions related to your business should be made after consultation with appropriate experts. Nestlé Professional has recently introduced Abuelita ® Authentic Mexican Instant Chocolate Mix to its lineup of convenient hot cocoa mixes.

Coffee-mate ® is available in dozens of flavors—in both singles and pump bottles—to bring value and excitement to a customized coffee platform. Sunsational ® products make it easy to serve delicious smoothies and other blended beverages, in such on-trend flavors as Strawberry, Pina Colada, and Mango.

Beverage sales have room to grow, and you can put some sparkle in them. Learn how paying attention to demographics can wake up your sleeping beverage sales. Home 17 Easy Ideas for Promoting Beverages.

October 18, Share Facebook Share Linkedin Share Twitter Share Email Share Print. Here are some simple ideas for accomplishing that: Introduce a new beverage product, such as cold brew coffee, with a discounted special price for the first month or other appropriate time frame.

For more ideas on how to support beverage promotions, see below. Expand the concept of the traditional Happy Hour with afternoon tea or juice specials or late-night snacks to complement specific beverages, such as a flavored cheese ball with wine-by-the-glass, or biscotti and other Italian-style cookies with specialty coffee beverages.